AI-POWERED GROWTH AGENCY · ONTARIO, CANADAinfo@rscstrategies.com  ·  647-699-3050
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01 / ATTRACT · GOOGLE & META ADS MANAGEMENT

Reach the right people. Make every ad dollar work harder.

We plan, launch and optimize Google and Meta ad campaigns around your business goals—connecting audience strategy, creative, landing pages and conversion tracking.

Practical strategy · Clear next steps · Human-led delivery
A SMARTER CUSTOMER JOURNEY
01Discover↗
03Follow up✓
THE OPPORTUNITY

Clicks are easy to buy. Qualified opportunities take a plan.

When targeting, messaging and follow-up work in isolation, campaigns can attract attention without creating enough valuable conversations. We focus on the whole path from first impression to meaningful lead.

Let's explore your goals ↗
THE VALUE

Designed around the outcomes that matter.

One service, three practical benefits—without adding unnecessary complexity.

01

Better-fit traffic

Build campaigns around the people, searches and locations that match your business.

02

Clearer measurement

Connect ads with calls, forms and qualified inquiries—not just impressions.

03

Continuous improvement

Use real performance signals to refine creative, targeting and budgets over time.

WHAT WE CAN SUPPORT

What’s included in the conversation.

We’ll recommend the right scope after understanding your existing setup, resources and priorities. Not every business needs every element.

Talk through my needs ↗

Potential scope

  • Campaign strategy and account structure
  • Google Search campaign setup and management
  • Meta Facebook and Instagram campaign setup
  • Ad copy, creative direction and testing
  • Conversion tracking and reporting recommendations
  • Budget pacing and ongoing optimization
Final deliverables and platform access are agreed during discovery.
HOW IT COULD WORK

Illustrative campaign journey

For illustration only—not an actual client case study or a promise of results.

01

Discover

A customer searches for a service or sees a relevant social ad.

02

Engage

The ad leads to a focused page with one clear action.

03

Follow up

The inquiry enters a tracked sales follow-up process.

COMMON QUESTIONS

Good questions. Clear answers.

Here's what we typically discuss before starting.

Do you manage both Google Ads and Facebook/Instagram ads?

Yes. We can plan and manage campaigns on Google and on Meta platforms, or focus on the channel best suited to your business and budget.

Is ad spend included in your management fee?

Media spend is typically paid directly to the advertising platform and is separate from agency management fees. Scope and pricing are agreed before launch.

How quickly can campaigns launch?

Timing depends on account access, creative, tracking and any landing-page requirements. We outline a realistic launch plan during onboarding.

What will you report on?

Reporting can include spend, inquiries, conversion activity and other metrics tied to the campaign objective. We avoid treating clicks alone as the definition of success.

LET'S TALK GROWTH

Request an ad strategy call.

Tell us a little about your business. We'll use your details to explore next steps for paid advertising.

Prefer to speak directly?
info@rscstrategies.com · 647-699-3050

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